Marketing Data You Can Actually Use
Raw GA4 data is messy. Fragmented UTMs, bot traffic, broken attribution, and 60+ source/medium combinations that should be 6 clean channels. We clean it up and build dashboards that show what’s actually driving results.
What We Deliver
- Looker Studio dashboard build (pulling from GA4, HubSpot, Google Ads)
- GA4 source/medium cleanup and UTM standardization
- Conversion path and funnel analysis
- Traffic source consolidation (merge fragmented referrers into clean channels)
- Bot traffic identification and filtering
- UTM parameter strategy and naming governance
- Custom GA4 explorations and saved reports
- Marketing KPI framework with benchmarks
What Clean Data Looks Like
One of our B2B SaaS clients had 63 distinct source/medium combinations in GA4. After cleanup, that collapsed to 8 clean channels with accurate attribution. Their marketing team could finally see which campaigns were driving qualified pipeline, not just traffic.
Dashboard Components
Every Looker Studio dashboard we build includes:
- Traffic overview with trend lines and period comparison
- Conversion funnel visualization (sessions to leads to customers)
- Revenue by channel with ROAS calculation
- Campaign performance table with sortable metrics
- GA4 realtime widget for live monitoring
- Date range and channel filters
Pricing
Analytics and reporting projects are scoped based on the number of data sources, dashboard complexity, and cleanup required. Typical projects range from €1,500 to €3,500. Contact us for a quote.
Frequently Asked Questions
Can you connect data sources beyond GA4?
Yes. We pull data from HubSpot, Google Ads, Search Console, Meta Ads, LinkedIn Ads, and custom databases into Looker Studio. Multiple data sources increase project scope and cost.
Do you maintain the dashboards after setup?
We deliver a self-maintaining dashboard with documentation. If you need ongoing updates or new report sections, we offer monthly retainer options.
