Know Exactly What Your Tracking Is (and Isn’t) Doing
Most GA4 setups have silent problems: events firing twice, consent not gating tags, dead tags inflating page load, form conversions counting empty submissions. We find all of it.
What We Audit
- Full GTM tag inventory with firing status and consent checks
- GA4 event validation against actual user behavior
- Consent Mode V2 compliance verification
- Duplicate event detection (the #1 data quality issue we see)
- Form tracking validation: pre vs. post-validation firing
- Dead tag and orphaned trigger identification
- Page load impact assessment per tag
- Key event definition review and recommendation
- Source/medium fragmentation analysis
Common Findings
Across the audits we’ve done for B2B SaaS, e-commerce, and lead-gen sites, these problems show up most often:
- Duplicate GA4 events inflating conversion counts by 2-5x, usually from form handlers firing on both click and submit
- Dead tags from old campaigns still loading scripts, adding 200-500ms to page load for no reason
- Consent mode gaps where marketing tags fire before consent is granted, creating compliance risk
- Enhanced Measurement conflicts with custom events, causing double-counted page views and scroll events
- Broken cross-domain tracking splitting one user journey into multiple sessions across subdomains
Deliverables
- Executive summary with priority findings (P0/P1/P2)
- Detailed GTM tag audit spreadsheet with pass/fail/warning per tag
- GA4 event audit with DebugView evidence
- Proposed GTM restructure plan
- Optional: implementation of all fixes (additional €1,500)
Frequently Asked Questions
How long does the audit take?
Standard audits take 3-5 business days. We review every tag, trigger, and variable in your GTM container and validate GA4 events against real page behavior.
Do you also fix what you find?
The audit deliverable is the findings report. We offer implementation of fixes for an additional €1,500, or you can hand the report to your internal team.
What access do you need?
Read access to your GTM container (Viewer role) and GA4 property (Viewer role). If you want fixes implemented, we’ll need Editor access to GTM.
